CHELMSFORD FOR DISCOVERY
To position Chelmsford and build its profile as a destination of choice for local residents and visitors.
Through a business-led programme our vision is to create a vibrant and appealing destination for local people and visitors and a thriving location for businesses residents.
THE BID WILL SPEND AN AVERAGE OF £284,000 PER YEAR A TOTAL OF 1.4MILLION OVER FIVE YEARS
In the survey, marketing came out as being an important activity for businesses. The joint top future project that businesses said would be beneficial to their business was ‘Developing the Chelmsford identity and branding to attract more visitors’, with 90% of businesses surveyed saying this would be beneficial to them.
HOW WE WILL BE DELIVERING THIS?
1
Continue to develop the city’s identity through the ‘Chelmsford for You’ brand and ensure that the marketing of Chelmsford by other key partners such as the City Council serves to support and use the same branding.
2
Continue to target employees and residents through the ‘Chelmsford for You’ app and its associated communication to profile businesses and provide exclusive offers, promotions and events.
3
Using all media channels, digital and printed marketing, social media and PR, lead and coordinate the promotion of the city to help attract visitors and raise its profile and awareness of its events and all it has to offer in a way which is consistent with its identity.
4
Continue to work with key stakeholders to encourage, support and act as hosts to deliver events and markets on the streets, open spaces and our rivers throughout the year which help to drive footfall and create a vibrant and attractive place that people will want to visit.
5
Promote and develop award schemes which profile businesses and individuals and celebrates, recognises and promotes excellent customer service and a great experience.
6
Develop market intelligence and use marketing
capability from schemes and initiatives to attract even
more shoppers and clients.